Goodwill and Intangible Assets

6 Months Ended

Jun. 30, 2019

Goodwill and Intangible Assets Disclosure [Abstract]

NOTE 5. GOODWILL AND INTANGIBLE ASSETS

Goodwill represents the excess of the purchase price paid over the fair value of the net assets acquired in business combinations. Goodwill is not amortized but is tested for impairment at least annually. When evaluating whether goodwill is impaired, the Company performs a qualitative assessment to determine if it is more likely than not that the fair value of a reporting unit is less than its carrying amount. The Company would then recognize an impairment charge for the amount by which carrying amount exceeds the reporting unit’s estimated fair value; however, goodwill would not be reduced below zero.

The Company tests for impairment of goodwill annually in the fourth quarter or when management of the Company deems that a triggering event has occurred. There were no impairments to goodwill during the three and six months ended June 30, 2019 and 2018. For the six months ended June 30, 2019, the Company recognized approximately $3.5 million in goodwill related to a business acquisition. The goodwill generated from the business acquisition is primarily related to the value placed on the expected business synergies. See “Note 11—Business Acquisition.”

Identified intangible assets consisted of the following at the dates indicated below:

	June 30, 2019
	Gross carrying amount		Accumulated amortization			Carrying value		Estimated useful life
	(in thousands)
Domain names	$	141	$	(71	)	$	70	15 years
Design libraries		1,677		(47	)		1,630	15 years
Distribution agreements		650		(506	)		144	5 years
Proprietary technology		1,040		(763	)		277	5 years
Trademarks and tradenames		3,231		(688	)		2,543	5-10 years
Customer relationships		1,196		(319	)		877	5 years
Non-competition agreements		218		(145	)		73	2 years
Other intangibles		50		(11	)		39	5 years
	$	8,203	$	(2,550	)	$	5,653

	December 31, 2018
	Gross carrying amount		Accumulated amortization			Carrying value		Estimated useful life
	(in thousands)
Domain names	$	131	$	(60	)	$	71	15 years
Distribution agreements		650		(397	)		253	5 years
Proprietary technology		1,040		(659	)		381	5 years
Trademarks and tradenames		2,285		(459	)		1,826	5-10 years
Customer relationships		1,196		(199	)		997	5 years
Non-competition agreements		218		(91	)		127	2 years
Other intangibles		22		(15	)		7	5 years
	$	5,542	$	(1,880	)	$	3,662

Amortization expense for intangible assets amounted to $0.3 million and $0.7 million during the three and six months ended June 30, 2019, respectively, and approximately $0.2 million and $0.5 million during the three and six months ended June 30, 2018, respectively.