Barbara Sher
Chief Executive Officer and Director
Barbara brings over 20 years of experience in senior executive roles at both large and small and public and private companies. She has served as SVP of Customer Experience at the Company since June 2022, and previously served as Senior Vice President of Retail Sales at Newfold Digital, Inc., and previous to that as Vice President of Business Development at Newfold Digital, Inc., and as Vice President of Business Development at Web.com. Barbara received her MBA from Seton Hall University and her B.A. in communications from The College of New Jersey.
Lana Reeve
Chief Financial and Legal Officer
Lana brings over 25 years of experience in senior legal and finance roles at both large and small and public and private companies.
Among her recent roles, Lana served as President and Chief Legal Officer at Authentys, Inc., Senior Vice President, Legal M&A at RealPage, Inc. (NASDAQ:RP), and Executive Vice President, Finance and Legal, and Chief Legal Officer at NWP Services Corporation. In addition to leading strong legal and finance organizations, Reeve's extensive experience includes, leading the successful charge on multiple industry changing pieces of legislation; successfully and consequentially refinancing debt obligations; restructuring financial strategy and budgeting processes; and leading and managing multiple successful mergers and acquisitions with a strong focus on integration strategy and planning.
Rob Shields
Chief Growth Officer
Rob is a seasoned executive and inspiring team builder with extensive experience driving transformative growth across industries. He has a proven track record of crafting and executing innovative strategies that disrupt markets, capture opportunities, and deliver outstanding results. Recognized as a leader in brand building and customer experience, Rob consistently achieves top and bottom-line growth for some of the world’s premier brands. Combining visionary thinking with strategic expertise, he transforms business paradigms and leads organizations to exponential success. Rob is passionate about customer-centric strategies, marketing innovation, and thought leadership, propelling organizations to thrive in competitive and ever-evolving markets. Rob earned his MBA from Queen's University and a BSc from Western University.