Management Team

Barbara brings over 20 years of experience in senior executive roles at both large and small and public and private companies. She has served as SVP of Customer Experience at the Company since June 2022, and previously served as Senior Vice President of Retail Sales at Newfold Digital, Inc., and previous to that as Vice President of Business Development at Newfold Digital, Inc., and as Vice President of Business Development at Web.com. Barbara received her MBA from Seton Hall University and her B.A. in communications from The College of New Jersey.

Vanessa Guzmán-Clark joins Greenlane as Chief Financial Officer with over 20 years of experience leading finance organizations in public and private companies. She most recently served as CFO of Digital Media Solutions, Inc., a publicly traded business with roughly $500 million in annual revenue, where she led M&A, debt restructuring, and guided the company through its delisting. Vanessa began her career with PwC and has since driven transformation and compliance initiatives across multiple industries. She is a CPA under both US GAAP and IFRS, and an active member of the AICPA, FICPA, and Financial Executives International.

Prior to Greenlane, Hinson served as Senior Vice President of Sales at Besmartee, a digital mortgage platform designed to streamline and automate the loan process in the mortgage industry. While at Besmartee, Hinson was responsible for developing and executing the company's sales strategy, managing a team of regional sales managers and account executives, and identifying new business opportunities to drive revenue growth. He has also held leadership roles at AudienceView, RealPage, Inc., and Paciolan, where he demonstrated his ability to build and manage high-performing sales teams, implement effective sales strategies, and forge strong relationships with key industry players.

Hinson holds a Bachelor of Business Administration degree from James Madison University.

Over 25 years of Information Technology experience working with Fortune 100 public companies and other private entities in the automotive, banking, telecommunications, retail and logistics sectors. Background in computer engineering, process development/optimization, and business transformation. Combines deep business knowledge with technology to help transform businesses to realize higher efficiencies and increased shareholder value.

15+ years of experience in Human Resources consistently providing strategic guidance and support, acting as a valued aid to designated client groups and C-Suite Executives during decision making processes. Experience in organizational restructuring, compensation, employee relations, compliance, performance management, and development.

Dynamic senior manager with 20+ years of leadership in multicultural environments. Experienced in engineering, manufacturing and supply chain processes and practices - operations, materials management, inventory management, change management, logistics, applied business systems.