Barbara Sher
Chief Executive Officer and Director
Barbara brings over 20 years of experience in senior executive roles at both large and small and public and private companies. She has served as SVP of Customer Experience at the Company since June 2022, and previously served as Senior Vice President of Retail Sales at Newfold Digital, Inc., and previous to that as Vice President of Business Development at Newfold Digital, Inc., and as Vice President of Business Development at Web.com. Barbara received her MBA from Seton Hall University and her B.A. in communications from The College of New Jersey.
Lana Reeve
Chief Financial and Legal Officer
Lana brings over 25 years of experience in senior legal and finance roles at both large and small and public and private companies.
Among her recent roles, Lana served as President and Chief Legal Officer at Authentys, Inc., Senior Vice President, Legal M&A at RealPage, Inc. (NASDAQ:RP), and Executive Vice President, Finance and Legal, and Chief Legal Officer at NWP Services Corporation. In addition to leading strong legal and finance organizations, Reeve's extensive experience includes, leading the successful charge on multiple industry changing pieces of legislation; successfully and consequentially refinancing debt obligations; restructuring financial strategy and budgeting processes; and leading and managing multiple successful mergers and acquisitions with a strong focus on integration strategy and planning.
Mike Hinson
Executive Vice President of Sales
Prior to Greenlane, Hinson served as Senior Vice President of Sales at Besmartee, a digital mortgage platform designed to streamline and automate the loan process in the mortgage industry. While at Besmartee, Hinson was responsible for developing and executing the company's sales strategy, managing a team of regional sales managers and account executives, and identifying new business opportunities to drive revenue growth. He has also held leadership roles at AudienceView, RealPage, Inc., and Paciolan, where he demonstrated his ability to build and manage high-performing sales teams, implement effective sales strategies, and forge strong relationships with key industry players.
Hinson holds a Bachelor of Business Administration degree from James Madison University.