Board of Directors

Donald Hunter has more than 25 years of public company experience and has served as a board member and chairman on the Audit Committee for several public companies. Currently, Don is Principal at Donald Hunter LLC. He qualifies as a financial expert pursuant to the Sarbanes-Oxley Act and is an active member of the National Association of Corporate Directors.

Ms. Persofsky has served as the Chief Executive Officer of Strajectory Corp. since 2010 and was an Executive Consultant of Canadian Imperial Bank of Commerce from 2011 to 2021. She presently serves as the Vice Chairwoman and Lead Director of Tilray Inc. (Nasdaq:TLRY) (previously Aphria Inc.), from October 2017, as well as Executive Chairwoman of Green Gruff Inc. since July 2019. Ms. Persofsky is also currently a Board Member of K.B. Recycling Ltd., (Alkemy) and Hydrofarm Holdings Group (Nasdaq:HYFM). Ms. Persofsky has also previously served as an Executive Consultant to many iconic brands including Tim Hortons, Canadian Tire, Canada Post and Interac, and was an Executive Officer of the Bank of Montreal. She previously co-chaired the Canadian Minister's Advisory Committee on Electronic Commerce, as well as served as a Special Advisor to the Minister of Foreign Affairs and Trade.

Gina Collins is a proven and award-winning brand leader with a long pedigree of success conceptualizing and executing marketing and communication strategies for preeminent organizations across a broad range of consumer categories – including Coca-Cola, Build-A-Bear Workshop, Outback Steakhouse, and Magical Brands. A thought leader in aligning corporate goals with innovative strategies that contribute to revenue growth, customer loyalty, operational efficiency, and global brand awareness. She is passionate about building and ensuring brand value at all stages of product development and effectively maximizes the potential for each concept through mindful consideration and integration of the consumer voice.

Aaron is the Co-Founder and former President and CEO of Greenlane. As President, his role was to advocate cross functional alignment and collaboration within Executive leadership, sharing his deep institutional knowledge and understanding of consumer goods with the team. 

Prior to Greenlane’s merger with KushCo Holdings in September 2021, Aaron was the acting CEO for 16 years, managing day-to-day operations, as Greenlane flourished into an industry leader. In April 2019, he led Greenlane through an IPO on NASDAQ. 

Aaron holds a degree in Accounting from Valencia College. 

When not in the office, you may find Aaron fishing the deep waters of the Atlantic, working on his fitness, or spending time with his wife and three beautiful, active children.

In his role as CEO, Craig is responsible for ensuring the company executes on its mission of elevating all elements of the consumption experience. He oversees the organization’s senior management team and is integral in making critical strategic, operational, and financial decisions. Craig regularly meets with key stakeholders including customers, vendors, shareholders, analysts, investors, and media outlets.

Craig is a senior leader with over 20 years of success in driving growth and development of high tech and emerging technology organizations. He has significant experience leading disruptive strategies in new markets and building corporate reputation on a national scale. He has held senior leadership positions at two Fortune 100 companies (Pepsi Cola & Citibank) combined with executive leadership experience in two successful startup to Nasdaq IPO success stories (Go2Net & Marchex). He has deep experience in M&A and P&L Management with experience in over 20+ acquisitions and most recently had direct responsibility for two successful company sales as CEO (SnapNames & Moniker). He is a graduate of the United States Naval Academy and a former Naval Officer.