Chairman of the Board
From September 2013 to March 2017, Mr. Uttz served as the Chief Financial Officer of Shake Shack Inc., an international burger restaurant chain. From September 2001 to June 2013, Mr. Uttz served as the Chief Financial Officer of Yard House USA, Inc., a full service restaurant chain. Prior to that, Mr. Uttz held a number of positions at CKE Restaurants, Inc., working his way up from Manager of Corporate Banking to Vice President of Finance. Mr. Uttz began his career at KPMG where he obtained his C.P.A. From July 2017 to July 2018, he also served as a non-executive director of Pret a Manger, an international sandwich shop chain. Mr. Uttz received his Bachelor of Arts degree in Business Administration from California State University, Fullerton. He brings to the board extensive financial expertise and significant experience in public company financial leadership.
Prior to Greenlane’s merger with KushCo Holdings in September 2021, Aaron was the acting CEO for 16 years, managing day-to-day operations, as Greenlane flourished into an industry leader. In April 2019, he led Greenlane through an IPO on NASDAQ.
Aaron holds a degree in Accounting from Valencia College.
When not in the office, you may find Aaron fishing the deep waters of the Atlantic, working on his fitness, or spending time with his wife and three beautiful, active children.
Chief Executive Officer
In his role as CEO, Craig is responsible for ensuring the company executes on its mission of elevating all elements of the consumption experience. He oversees the organization’s senior management team and is integral in making critical strategic, operational, and financial decisions. Craig regularly meets with key stakeholders including customers, vendors, shareholders, analysts, investors, and media outlets.
Craig is a senior leader with over 20 years of success in driving growth and development of high tech and emerging technology organizations. He has significant experience leading disruptive strategies in new markets and building corporate reputation on a national scale. He has held senior leadership positions at two Fortune 100 companies (Pepsi Cola & Citibank) combined with executive leadership experience in two successful startup to Nasdaq IPO success stories (Go2Net & Marchex). He has deep experience in M&A and P&L Management with experience in over 20+ acquisitions and most recently had direct responsibility for two successful company sales as CEO (SnapNames & Moniker). He is a graduate of the United States Naval Academy and a former Naval Officer.